5 Tips to Boost Festive Bookings
Food is a favourite topic with our readers so here is our guide on how to increase your restaurant Christmas bookings. Our monthly food content feeds the desires of our affluent audiences with 20% eating out at least once a week.. Through successful marketing they become your hungry loyal customers.
1. Eating Out Guide
Readers eat their way round the Eating Out Guide, discovering new eateries and places to dine out. These bite-sized PR spots give readers a taster of restaurants to explore. Supplying copy is easy and when you book an annual campaign you’ll receive a free upgrade to a half page review.
2. Digital Marketing
There are host of options to connect with our audiences through our digital channels. Ask our team to talk through the options from online reviews, newsletter adverts, reader offers, social media posts, banner advertising and you can have this all wrapped up in a cost effective digital package.
3. Display Advertising
Increase your visibility with display advertising that will help your venue stand out from the crowd. Great for grabbing attention and building trust with potential customers. We love to work in partnership with our advertisers so ask about our content support when you book a Christmas campaign.
4. Creative Design Refresh
Refresh your business and make an impression on new customers. Our team have been working on the launch of Marco Pierre White’s new restaurant. From brand concept to signage and menus, our design and marketing team can help you from start to finish and anywhere in between.
5. Enter our Food & Culture Awards
Launching in November, our annual Food and Culture Awards continues to grow in popularity. 10,000 readers vote for their favourite eateries, venues and suppliers. They provide your business a platform to promote your business, raise your profile and engage with your customers.
Christmas and New Year is an important time for many businesses but possibly no more than for the food and drink industries. Research* shows that venues who started planning before the end of summer saw an significant increase throughout the festive season.
Eateries recorded a marked increase in revenue throughout the festive season, with the figures even higher for restaurants that began their planning before the summer is out.
60% of eateries take significantly more revenue during the festive period, ramping up to 82% for those taking early action. Book your marketing activity now to increase your restaurant Christmas bookings.