Elys Urban Beauty Branding


The Urban Beauty launch at Elys, Wimbledon housed six brands appealing to a young and on trend consumer. The new branding was designed to attract a fashion-savvy demographic and complement the brands. A timeless, classic but contemporary hexagon shape will see longevity for the new brand, complemented by up to the minute backgrounds featuring geometric shapes, gold and marble that can be easily updated. The brand application stretched across numerous locations from signage to bags, balloons, point of sale, advertising and online.

Collaborative, flexible and professional sums up Time & Leisure’s creative process. They understand what we want to achieve, our brand and target audience to produce designs that can be used consistently across our communication channels.”

Jodie Allen, Group Marketing Manager, Morleys Stores